Executive summary for Suamsung Research Paper Example | Topics and Well Written Essays - 3000 words

Executive summary for Suamsung - Research Paper Example Samsung’s success as a provider of technology has continued to grow with the merge of Samsung Telecommunications and Semiconductors. The merge paved way and Samsung grew stronger to the international market by manufacturing products which were high-tech and are used by almost every household today. Samsung kept on growing through business plan restructuring so as to accommodate the global market and moving beyond boundaries. Through accommodation of a new management has seen to be great move the company made since its products have made it to the top list of what a house hold should have. LCD-TV’s, Samsung phones, picture tubes, Samsung cameras, Samsung printers and any other products if high-tech have become popular due to the high quality. Samsung became world’s best through venturing to the industry of the LCD in 1993. Its excellent quality control method is what has made it successful in the provision of the best quality products in the whole world. It has ma intained the world’s best status of the provider of technology. Its workforce which is highly qualified strive for the best in their fields respectively which makes the whole company a success. Through this effort the company has been able to create the Galaxy S3which is a very high tech phone (Mitchell, 2012). The challenge The Samsung Galaxy S3 contains a multi-touch feature, a slate-format which runs with the Android operating system is developed, marketed and designed by Samsung Electronics. It uses a personal intelligent assistant which is the S voice, it has an increased storage, a wireless option of charging and an eye-tracking feature. It was unveiled in London on 3rd May 2012, following a development phase of eighteen months. The device was released in 28 Middle Eastern and European countries in May before being released progressively in other markets in June. Prior to the release, 100 global carriers placed 9 million pre-orders and it was released in about 150 count ries by around 300 carriers by the end of the month of July (Mitchell, 2012). During its release, the first 100 days the companies sold above 20 million units and since then Samsung has sold devices totaling to above 30 million. Samsung’s strategic goals of increasing revenues by 2010 and being ranked the top most company in provision of quality and quantity saw their dream come true when the Galaxy S3 hit the market as the iPhone killer. There was a shortage extensively in the United States due to the large demand which led to a manufacturing problem of the version of the blue version. It was ranked as the No.1 and also won the European Sound and Imaging Association award, Samsung’s operating profit was boosted by this in 2012 second quarter. Situation Analysis Company Analysis Samsung Company has set to achieve many goals by the year 2012. It has aspired to be in the top three companies that deal with electronics worldwide in quality and quantity. It plans to double its sales revenue and achieve US dollars 61 billion with fabrication plants domestically totaling to 24. It aims at becoming the leader in producing a mobile phone that is all-in-one in the sector of Information Technology (Cohen, 1995). Samsung aims at reaching a sales of US dollars 30 billion in the sale of Liquid Crystal Display televisions (LCD). It intends to be leading the business of Digital Media by expanding its world of digital consumer by achieving a sales of US dollars 30 billion. Samsung has a major strength in its well-established equity in its brand, which

Employers Duty of Care Essay Example | Topics and Well Written Essays - 1000 words

Employers Duty of Care - Essay Example From this study it is clear that Jake’s actions are actually within his scope of employment. According to Damewood, the duties and responsibilities of an auto shop service manager is â€Å"normally focused on satisfying the customers through correctly determining the problems with their vehicles and repairing them in a timely and cost-effective manner†. Although Herman identified that he should just focus on providing the free change oil service, the extra service provided by Jake ensures that the customers would be satisfied with his work. Further, any additional costs needed from checking the basics: the brakes, tires and transmission would be revenue for the shop. Jake could likewise just focus on the free change oil service, as advertised and advised by Herman. According to the paper Jake could seek the car owners’ permission to provide the basic checking services for extra charge that would provide revenue for the shop and would not necessarily cause unneces sary work slowdown for those car owners who opted not to avail of these extra services. In so doing, Jake would still be complying with the duties expected from his scope of employment and still adhere to the priorities set by Herman, his manager. As employer, Herman is responsible for Jake’s injury primarily since the injury was sustained while doing the responsibilities expected of him in the service department. According to U.S. Department of Labor’s Occupational Safety and Health Administration, â€Å"employers are responsible for providing a safe and healthful workplace†. The injuries sustained by Jake form part of OSHA’s regulations that cover autobody repair and refinishing where injuries that were identified include â€Å"being struck by an object, struck against an object, and caught in an object,

Call of the Wild Essay Example | Topics and Well Written Essays - 1000 words

Call of the Wild - Essay Example Curly was the victim who was set upon by the rest of the pack when she could not get up on her feet. Buck learned one of the most valuable lessons in his life which the narrator records as; ‘The scene often came back to Buck to trouble him in his sleep. So that was the way. No fair play. Once down, that was the end of you. Well, he would see to it that he never went down.’ (London 13). This is an allegory on Social Darwinism. Buck’s survival depends on himself as his environment practices a system of laissez faire. He transforms to survive. Buck learns to steal food to compensate for his meager rations. The narration says; ‘ It marked his adaptability, his capacity to adjust himself to changing conditions, the lack of which would have meant swift and terrible death. It marked, further, the decay or going to pieces of his moral nature, a vain thing and a handicap in the ruthless struggle for existence.’(London 16). Buck steals food from his species and man alike. It is his competition for survival. When Buck steals food from his fellow compatriots, he is competing within his society of dogs. Buck competes with the different society of man too. This illustrates Social Darwinism. Buck retains his inherent genes which are unchanged with the passage of timeless generations. This is evidence that London supports neo-Darwinism. The narration says; ‘They (the ancestors) quickened the old life within him, and the old tricks which they had stamped into the heredity of the breed were his tricks.’ (London 17). However, London contradicts himself when he writes that; ‘His (Buck’s) newborn cunning gave him poise and control.’(London 17). Buck’s newborn cunning has evolved by the process of Social Darwinism in responses to his social environment. Buck shows his hereditary traits in the hunt for the snowshoe rabbit. The narration says; ‘All that stirring of old instincts which at stated periods drives men out from the

Natural Resources and Energy Paper Essay Example for Free

Natural Resources and Energy Paper Essay Wind Power and Global Role The world has been using wind energy for over 100 years now to generate power. â€Å"The first known use was in 5000 BC when people used sails to navigate the Nile River† (Alternative Energy, 2008-2012). Beginning in the early 1900’s, wind mills were used to pump groundwater in Midwestern portions of the country primarily. Today, windmill technological advances have brought about the development of powerful wind turbines and sophisticated windmill farms across the country. In many cases, the development of these devises has caused a decline in generating cost resulting in wind energy competitive with several other conventional sources of electricity. Today, wind is one of the leading sources of electricity beating out coal; coal can cause health issues as wind does not. Wind power has been the fastest growing energy source and some people are saying that is the reasoning behind the Global Warming Effect. There is talk already that in the next thirty to forty years the world’s energy will have to come from wind, solar or some other renewable resource. Wind power is used globally and plays several different roles in different areas of the world. Most areas though are using the same types of equipment for the energy resource, which are the windmills and turbines. In these different areas the climate control will control the amount of wind power being produced. In the hotter areas that have less wind are definitely not going to produce the same amo Alternative energy, Capacunts of wind energy as places that are in the windy areas like Seattle and Chicago. So from a geographical stand point, if someone is looking to generate m ass quantities of energy from wind, then being in Arizona is not going to be a good choice. Growing Human Population The population in terms of its affect on wind energy has very little effect on wind power production for one reason and one reason only. That is because winds are a direct result of the `uneven heating of the earth’s surface by solar radiation. So technically they are just another source of solar energy. There are still some major deficiencies of Wind power. Wind is not a constant source of energy at a particular place. Wind cannot be concentrated in one location, so that it will take up an enormous amount of space to create an equal amount of wind energy. And finally, once the energy is produced by the wind storing the energy becomes a major concern, meaning how you disperse the energy gathered effectively to the population. Only recently has wind power spread across the country as a somewhat viable source of power with the global initiatives to create and produce alternative energies. The Wind Farms were primarily used in California and recently spread out across the United States. There are some benefits of this energy such as agricultural, rural land use, pastures as well as farmers to use wind power in land open areas. Winds are probably never going to be the main or considered as a major energy producer for this country or for the world for several reasons. The population uses a huge amount of its energies. Because the way that wind energy is created, it has a role in our energy cycle but is reduced because it does not produce the end product energy. The wind is converted into electricity an d is a secondary source. Wind used with another source of energy, such as fission being the byproduct of another source of energy could generate several other improvements on different energy sources as well as decreasing the amounts of pressure on current energy sources may be a better and cost-effective approach to using wind energy. The problem with wind power and population is that wind power is not as efficient as our typical fossil fuels and has lower thermal dynamic potential to create the energy needed by the growing population. Another reason is as stated earlier the vast amount of space needed to create the power already effects the population. Most wind farms are in land masses that have already been cleared away, which limits the location. There are pluses and minuses to these areas. The land is usually prepared and cleared in advance so it can be used for farming and other industrial uses. At the same time of harvesting the wind power, some of the concerns would be the noise pollution that comes with a wind farm. Any type of populated area would be unbearable to endure. The population effects on wind energy are in reverse. The growing population does not have an effect on the production of wind energy other than the materials needed in its construction, the removal of large amounts of trees, and the loss of birds because of the blades over time. It seems as though we may be doing more damage than good for the return of energy that would be needed to support the population. Risks and Benefits of Renewable Energy Renewable energy resources are sustainable resources that replenish naturally. Such resources are produced from the sun, wind, biomass, tides, and geothermal. The main advantage of renewable resources is that the source is readily available and would never run out. Other important benefits include reducing contributions to global warming and with no polluting emissions. The disadvantages of using renewable energy is the expensive initial cost for setup, the difficulty to achieve the energy requirements needed, and the maintenance on the equipment. Depending on the application, the risks and benefits will vary when using the energy resource. Wind power is an electric energy obtained from surface air currents caused by the solar warming of air. Wind energy is a clean and cost-efficient way for energy. Wind power is placed in rural areas and requires constant wind (at least 15 mph) to operate. The wind turbines are most effective on high grounds where wind speeds are greater. At times, the turbines may kill birds and bats that get in its way. Other risks and disadvantages of wind include the cost, the noise pollution, and the unreliability factor of wind (Clean Energy Ideas, 2012). Solar energy power converts sunlight for heating and generating electricity. Solar power is used in commercial and residential applications. In order for solar power to generate energy, an open area along with sunlight is a necessity to perform properly. The weather, the time of day, and pollution can affect the performance of solar panels. At times, space could be limited and trees would be cut to make room for placing the panels in areas for sufficient amount of energy. Because of lack of space, many solar panels are placed on top of the roof. Some people think the panels make the buildings and property unattractive (Clean Energy Ideas, 2012). Biomass fermentation is plant and animal materials used as fuel. Biomass produces ethanol from different materials such as corn, grains, wood, saw dust and wood chips, plants, and animal wastes. Biomass is easily available where plants and crops are grown. Most of the source is from plants that gather its energy from the sun. In addition, the source is used for heat production, electricity, and fuel for cars. Biomass requires burning of materials, which contributes to air pollution, but it produces less greenhouse gases compared to fossil fuels (EHow, 2012). Hydropower is created as water flows through rivers and streams, the dams convert the energy of water to kinetic energy as the water turns turbines to generate electricity. Hydropower is efficient with 90% of the energy consumed to electricity. The benefits include clean source of energy, availability, and the reservoir can be used for leisure (boating, fishing, and swimming) and irrigation purposes. On the other hand, the risks involve overflow which can destroy the plant vegetation in the process (Benefits of, 2012). Geothermal energy is extracted from the heat produ ced by the Earth’s core. For centuries, many places have been extracting the source for hot springs. Some areas have geothermal power plants to generate electricity. In other areas, ground source heat pumps are used to extract water for the home or business hot water supply, which helps to reduce energy costs. The disadvantage is that a large area is needed to run the piping system (Clean Energy Ideas, 2012). Conclusion As the human population increases, the demand for energy will increase as well. There is much debate for the preferred choice of energy. Wind and other renewable energy resources are a clear alternative if we want to have a sustainable future for our children. Comparing the factors, the advantages with the use of renewable energy outweighs the risks and disadvantages. Although the initial cost will be expensive, the energy used will pay for itself in the long run. Reducing air pollution, contributing less to global warming, and reserving nonrenewable energy resources are just a few benefits with the use of renewable energy as an alternative. References Alternative Energy. (2008-2012). Retrieved from http://www.altenergy.org/ Benefits of (September, 2012). Benefits of Hydropower. Retrieved from http://benefitof.net Clean Energy Ideas (September, 2012). Natural and Renewable Energy Sources. Retrieved from http://www.clean-energy-ideas.com EHow (September, 2012). Advantages and Disadvantages of Biomass Energy. Retrieved from http://www.ehow.com

Blade Runner :: Art

Blade Runner The plot of the movie â€Å"Blade Runner† becomes unrevealed till the end of the movie. Many assumptions about the plot and the final of the movie appear in the spectator’s mind, but not one of these assumptions lasts long. Numerous deceptions in the plot grip the interest of the audience and contribute for the continuing interest to the movie eighteen years after its creation. The main character in the movie is Deckard- the Blade Runner. He is called for a special mission after his retirement, to â€Å"air up† four replicants who have shown flaws and have killed people. There are many arguments and deceptions in the plot that reveal the possibility Deckard to be a replicant. Roy is the other leading character of the movie. He appears to be the leader of the replicants- the strongest and the smartest. Roy kills his creator Tyrell. The effect of his actions fulfils the expectation of the spectator for a ruthless machine. The main deception in the plot is also the main cause that holds the identity of the blade razor  ­Deckard, unrevealed through the continuance of the movie. The first assumption that comes to the mind is that Deckard is not a replicant because he is the one that Bryant calls to hunt replicants. But there also appears the question what makes him the most proper to oppose the consummate replicants. The possibility Deckard to be a replicant makes him the worthiest person for the assignment. Deckard recommends Holden who is also a replicant assuming the words of Bryant -â€Å"He can bread okay as long as no one unplugs him†. In most of the chapters Deckard acts as a human being. He has feelings for Rachael, and later in the movie he is the one that shows her how to behave in action for which she is not programmed for. Because Rachael saves his life Deckard doesn’t accept her like a replicant, which he has to hunt. On the other side if Deckard was a replicant older product ion than Zhora, he shouldn’t be smarter than Zhora and to recognize her because of sexual context. The effect of deception in the plot about Deckard’s identity awakes the imagination of the spectators and keeps interest in the plot. Another form of deception in the plot is Roy’s behavior at the final of the movie. Roy who killed Tyrell, Sebastian, and the man in the eye laboratory with unusual enjoyment, shows weakness and helps Deckard to survive.

Occupational Therapy Philosophy

* ————————————————- Occupational Therapy: Integrating Art and Science * ————————————————- * ————————————————- What is occupational therapy? How does one define the profession and validate its worth in the medical field? Since its conception as an established health care profession, occupational therapy’s philosophy has been defined, redefined, and refined.In their writings esteemed Occupational Therapists Mary Reilly and Susan Peloquin offer their own critical and revisionary ideas of occupational therapy’s worth, the basic need it fulfills, and its service to the healthcare profession. Both women ask their peers to refine what is uniquely inherent about occupational therapy and by doing so validate the profession’s contribution in serving the needs of man (Reilly, 1963; Peloquin,2002). * ————————————————-In her 1962 Eleanor Clarke Slagle address entitled, â€Å"Occupational Therapy Can Be One Of The Great Ideas of 20th Century Medicine† Mary Reilly (1962) challenges her fellow colleagues to critically define Occupational Therapy’s value within the medical field. She initiates this critique by first asking the provocative question, â€Å"Is Occupational Therapy a sufficiently vital and unique service for medicine to support and society to reward† (Reilly,1962, p. 3)?Reilly suggests it is precisely these critical questions and line of discourse that we as practitioners need to be embracing to maintain our unique and vital contribution to the healthcare realm. * ——â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Drawing inspiration from Occupational therapy’s earliest visions Suzanne M. Peloquin also seeks to engage her audience by asking to consider and reflect upon a different but equally important component that makes occupational therapy unique and vital to the health of man.Quoting Ora Ruggles,an early contributor to the field of occupational therapy, Peloquin writes, â€Å"It is not enough to give a patient something to do with his hands. You must reach for the heart as well as the hands. It’s the heart that really does the healing† (Peloquin,2002). Through the use of visual imagery and storytelling Peloquin calls our attention to the profession’s earliest founders and their visionary beliefs. Peloquin eloquently reminds us of the healing power of the heart and the vital aspect of caring that is inherent and necessary in our profession. —â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Furthermore, Peloquin maintains that when we undertake an integrative approach employing both â€Å"competency and caring† in healing we solidify our value as a profession (Peloquin 2012). She demonstrates this when she writes, â€Å"Three constructs deeply rooted in our profession’s culture and integral to its central character are well-presented in the early vision: integration, occupation, and caring†(Peloquin,1962,p. 525).In contrast, Reilly engages her audience by putting forth a mandate that charges the practitioners of occupational therapy to validate the profession by inviting and seeking critical appraisal. â€Å" When a professional organization as a whole accepts criticism as the dominating mode of thought, then indeed, theorizing flourishes and the intellectual atmosphere of their gatherings, is characterized by sweeping controversie s. In this atmosphere of controversy, progress becomes somewhat assured† (Reilly, 1962, p. 3). * ————————————————-In addition to engaging in critical debate Reilly believes that in order to establish credibility and worth, Occupational Therapy must strive to identify and define â€Å"the vital need of man which we serve and the manner in which we serve it†(Reilly p. 3). In this academic and investigative tone, Reilly delivers her lecture in a clear and orderly fashion. Her writing is concise and articulate as she methodically introduces an hypothesis in which postulates â€Å"That man, through the use of his hands, as they are energized by mind and will, can influence the state of his own health† (Reilly,1962,p. ). She formulates this theory and tests it by drawing upon a multi-discipline approach to research (Reilly, 1962). She charges her colleagues w ith the mandate to define man’s basic need for occupation in a scientific researchable manner and atmosphere. It is not enough to draw upon multiple disciplines such as the social sciences, biology, and neurophysiology, Reilly suggests we must also observe the anthropological , social, and biological study of occupation through â€Å"phylogenetic and ontogenetic† lenses Reilly,1962,p. 10) . Through this study of occupation and the therapeutic meaning of work Reilly defines a unique aspect of occupational therapy: â€Å"the profound understanding of the nature of work† (Reilly,1962,p. 9). Her thesis in this thought provoking address, her take home message, is so powerful that Peloquin describes Reilly’s hypothesis of human occupation as â€Å"one of the profession's best visionary statements†(Peloquin,1962,p. 518). * ————————————————-In co ntrast to Mary Reilly’s urging to attain a scientific understanding of man’s basic need for occupation, Peloquin’s reminiscent recalling of early visions of occupational therapy’s goals and unique attributes highlights the profession philosophy of meaningful and purposeful work in a client-centered modality of care. Incorporating the art of caring in our treatment paired with the extensive wealth of knowledge gleaned across multiple disciplines enables us as practitioners to guide the patient toward the occupation of living or as Peloquin puts it â€Å"allow us to see individuals occupying their lives† and â€Å"living well† (Peloquin,2002,p. 24). * ————————————————- Reilly also strongly embraces an integrated approach and outlines the importance of maintaining a individual or client-centered approach when assigning treatment. Her abhorrence of formulaic activity groups prescribed as therapy used in psychiatric settings in the 1960’s is detailed best when she writes, â€Å"activity programs so designed, tend to depersonalize,institutionalize and, in general, debase human nature† (Reilly,1962,p. 12). * ————————————————-In their vastly different writings, different in style, in delivery and different in focus, these women have a common concern, passion, and desire for the preservation of occupational therapy. Mary Reilly aims to mark the profession as vital by focusing our attention to the distinctive quality that occupational therapy holds: the unique speciality of defining the value ofâ€Å"work† to man. (Reilly, 1962). It is this concept and the critical engagement from which great ideas such as this stems, are necessary in ensuring a professional organization’s existenc e in these dynamic and emanding times. Suzanne Peloquin also believes that occupational therapy’s attributes are unique and standout from others in the healthcare field. The uniqueness that Peloquin refers to and asks her readers to preserve and incorporate in our practice is the founding member’s early vision of caring and empathy. She writes, â€Å"To see hearts engaged is to see personal actualization, an occupational link with identity, a making of meaning.The depiction transcends more limited visions of activity or productivity and allow us to see individuals occupying their lives†(Peloquin,1962,p524). * ————————————————- In an attempt to integrate Peloquin’s vision and Reilly’s hypothesis I refer to Peloquin’s remark, â€Å"Occupational therapy is not about balancing at some midpoint between two dimensions of practice, with either heart or hands getting about half of a practitioner's attention; it is about reaching for both† (Peloquin,1962,p. 522).Reilly collaborates this sentiment writing, â€Å"And more than all this, it implies that man, through the use of his hands, can creatively deploy his thinking, feelings and purpose to make himself at home in the world and to make the world his home† (Reilly,1962,p. 2). It is precisely this distinctive blending of visionary statements and scientific exploration that lends occupational its unique * ————————————————- vitality and credibility. Leaders in the field such as Peloquin, and Reilly inspire, shape and preserve the richness and dignity of the important dynamic nature of our field.

Multicultural in school setting Essay

The article, what makes a school multicultural? talks about social change in the society. The concept of multiculturalism has not been clarified but everyone has an idea of what it is and they are thus left to judge with their believes and biases. The article is well written and talks of the 21st century as a century that is very sensitive to culture focused on international matters as a way of getting orientation to the future because industrial changes that are taking place have caused the environment to suffer greatly. Multiculturalism has been shown to promote respect for all different type of people from the various races (Roysircar & Sandhu, 2003). The schools according to this article regard themselves as multicultural because of the diversity that they have racially and ethnically. The article does not however give a clear answer as to if; this is what makes the schools to be multicultural. The article discusses multiculturalism in the schools as an imperative of the law and the society. It also says that diversity should be valued. The article says that for a school to be considered as a multicultural it should implement it policies, perspectives, programs, practices and personnel to have a reflection on the heterogeneity of the affirmative action, which is dynamic. It should also be sensitive to needs of the groups, which include the student population. They should also be in a position to create an ambiance socially and culturally. The schools overall mission should be incorporated by its policies. The article says that the society is changing in a rapid rate and this is what forces the schools to also embrace the changes. Question #1 Opportunities and challenges that ethnic diversity poses to our society and our schools (N. Y) Some of the opportunities that the ethnic diversity poses to our society are that, it allows the people to immigrate into the other countries. For example, the United States has many immigrants who have come from different parts of the world some to work and some to learn. We have seen that many students who have are immigrants perform very well in schools due to availability of resources. It is also important to educate children about ethnic diversity so that they can understand about the stereotypes and the negativism that is directed towards various groups of people. When students get to learn that their ethnic group is valued, they get a very high self-esteem and become confident that they are indeed living in a society that is free. Some of the challenges brought about by this diversity are that, the society lacks a common heritage on which to base its education system on (Roysircar & Sandhu, 2003). Ethnic Diversity poses issues of insecurity in New York and majority of other countries through terrorism in the society because people especially the Muslims are stereotyped to be involved in many bombings. Ethnic diversity faces prejudices because it is regarded to be the cause of some of the social problems that are modern. These problems are unemployment, competition among groups in the society and in general the urban decay. Especially when the economy is not doing, well the minority in the New York are undermined. For the schools, they become flooded and the children end up dropping out. In addition, the college education becomes expensive for the immigrants since they are in a foreign land. Question #2: Contributions of the Arab Americans in the society and Challenges that they face. Arab American have greatly contributed to America in the sense that, they have lawyers educators and doctors among them in America. They are hence are in a position to help fight against diseases such as cancer and leukemia. Danny Thomas who was an Arab American Doctor, helped to establish a cancer centre for children that bore his name and today so many American children have benefited from this foundation. They have also helped America to diversify its cultures and languages, which even though it required a huge funding they were able to raise it with time. They also hold other positions that American can hold and hence contribute to the economy in the same measure. The Arab Americans face the challenge of being distrusted. This makes the Arab Americans feel that America is being unjustifiably hostile towards them. However, as much as the mistrust exists, majority of the Arab American love America (Donaldson, 2001). They also face the challenge of racism, misinformation about their history, discrimination and negative stereotyping. A stereotype goes that says they are the majority in the American prisons. The misconception about Arab Americans is spread through teachers, peers and mostly through the media, which depicts them as terrorist in movies. To solve some of the challenges that face them, the media has to change its stand and support the Arab Americans so that they can be treated equally in the society. If this does not happen the Arab Americans have, the task of having to work more than they have usually work in order to be treated equally it the society (Pope-Davis, 2003). REFERENCES Donaldson, K. (2001). Shattering the denial: protocols for the classroom and beyond. London. Greenwood Publishing Group, Pope-Davis, D. (2003). Handbook of multicultural competencies in counseling & psychology. London. SAGE. Roysircar, G. & Sandhu, D. (2003). Multicultural competencies: a guidebook of practices. Dublin. AMCD. Rosado, C. (1995). Critical Multicultural Pavilion: what makes a school multicultural? Print viewed on July 24th, 2010. http://www. edchange. org/multicultural/papers/caleb/multicultural. html